Privacy Policy

Last updated: 30 August 2024

VIKING Manufacturing Inc. Privacy Policy (“Policy”) outlines how the Company handles, uses, and shares your information when you use the website service. It also explains your privacy rights and the legal protection you have.

The Company has adopted the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) as part of its commitment to protect your privacy. These regulations govern the way in which the Company collects, uses, discloses, stores, secures, and disposes of your Personal Information.

A copy of the California Consumer Privacy Act and the California Privacy Rights Act may be obtained from the website of the California Office of the Attorney General at https://oag.ca.gov/privacy/ccpa.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definition

For the purposes of this Policy:

1. “Account” means a unique account created for You to access our Service or parts of our Service.
2. “Company” refers to VIKING Manufacturing Inc.
3. “Country” refers to The United States of America.
4. “Cookies” are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
5. “Device” means any device that can access the Service such as a computer, a cell phone or a digital tablet.
6. “Personal Data” is any information that relates to an identified or identifiable individual.
7. “Service” refers to the Website.
8. “Service Provider” means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
9. “Usage Data” refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
10. “Website” refers to VIKING Manufacturing, accessible from https://www.vikingmfg.net/.
11. “You” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

What is Personal Information and why do we collect it?

A. Meaning

Personal Information is information or an opinion that identifies an individual. Examples of Personal Information includes but not limited to contact information, identification data, financial details, online identifiers etc. Specific examples of the Personal Information collected by the Company are outlined below:

B. Type of Data Collected

B.1. Personal Data

While engaging with Our Service, you may be requested to furnish certain personally identifiable information which aids in your identification and contact. This information encompasses, but is not restricted to, your first name, last name, email address, and mobile number. Additionally, for streamlined communication and enhanced service experience, you might be asked to provide specific details pertaining to your company, such as your company name, company email address, and office address. All these details are instrumental in facilitating a more personalized and efficient interaction between you and our services.

B.2. Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

B.3. Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

1. Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
2. Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

C. Purpose

The Company collect your Personal Information for the following primary purpose(s):

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For marketing purposes and lead generation: This involves activities aimed at providing news, special offers, and general information about goods, services, and events similar to those you’ve previously engaged with or purchased. The intent is to deliver updates or promotional communications, unless you’ve chosen not to receive such information.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

The Company may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from the mailing/marketing lists at any time by contacting us in writing.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics Services

To enhance the performance and functionality of our Service, we engage with select third-party service providers for monitoring and analytical purposes. These providers are essential in helping us understand how our Service is used, enabling us to optimize and tailor it to better suit your needs. Our trusted analytics partners include, but are not limited to:

• Google Analytics: A widely-used tool that helps us track and report website traffic, user interactions, and other relevant metrics.
• Google AdSense: Utilized for serving targeted advertisements based on user preferences and behaviors.
• Google Tag Manager: Assists in managing and deploying marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.
• Google Search Console: Helps in monitoring and maintaining your site’s presence in Google Search results, offering insights into how Google views your site.
• Meta Platforms (formerly Facebook): Provides insights into user engagement and the effectiveness of our advertising and social media strategies.
• Hotjar: Offers visual analytics tools such as heatmaps and visitor recordings to understand how users navigate and interact with your site.
• WordPress Stats: Delivers analytics for websites hosted on WordPress, offering insights into visitor behavior and content performance.
• Twitter (X) Analytics: Provides data and insights about the reach and engagement of tweets and Twitter (X) campaigns.
• Apollo.io: Provides B2B sales intelligence and analytics, useful for understanding market trends and customer behaviors.
• HubSpot: Offers a range of analytics related to inbound marketing, sales, and customer service.
• Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement at https://privacy.microsoft.com/en-us/privacystatement.

Please note that each of these providers operates under their own privacy policies, and we encourage you to review these policies to understand how they process your data. By using our Service, you consent to the processing of data by these third-party analytics providers in accordance with their respective privacy policies.

SMS/MMS Communications:

In our commitment to stay connected with our users, We may use SMS (Short Message Service) and MMS (Multimedia Messaging Service) as part of our communication and marketing strategies. These services enable us to send you text and multimedia messages directly to your mobile device.

1. Consent for Receiving SMS/MMS Messages: We obtain your explicit consent before sending any promotional or informational SMS/MMS messages. Consent can be given through our website or by responding affirmatively to an SMS/MMS prompt. Your decision to opt into these services is entirely voluntary.
2. Purpose of SMS/MMS Communications: SMS/MMS messages may be used to advertise and promote our products and services and may include, Promotional Offers, Lead Generation and Product/Service Sales, Newsletters, Products Testing, User Reviews, News about our services, and other information we believe may be of interest to you. Mobile messages may be sent using an automated technology, including an autodialer, automated system, or automatic telephone dialing system.
3. User Opt-In: By providing your mobile phone number to us, you are voluntarily opting in to the Program and you agree to receive recurring mobile messages from us at the mobile phone number associated with your opt-in, even if such number is registered on any state or federal “Do Not Call” list. You agree that any mobile phone number you provide to us is a valid mobile phone number of which you are the owner or authorized user. Your participation is completely voluntary.
4. User Control and Opt-Out Options: You have complete control over receiving SMS/MMS messages from Us. You can opt-out at any time by following the opt-out instructions provided in each message, such as replying with ‘STOP’ to a message. After opting out, you will no longer receive SMS/MMS messages from us. You may continue to receive text messages for a short period while we process your request and you may receive a one-time opt-out confirmation message. You understand and agree that this the only reasonable method of opting out.
5. Disclaimer of Warranty and Liability: You agree that neither we nor our service providers will be liable for any failed, delayed, or misdirected delivery of any mobile message or information sent through the Program. The mobile messaging platform may not recognize requests that modify the foregoing commands, and you agree that we and our service providers will not be liable for failing to honor requests that do not comply with the requirements in these Mobile Messaging Terms.
6. Data Privacy and Protection: The personal information collected through our SMS/MMS services, such as your mobile phone number, is treated with the utmost respect for your privacy. This information is used solely for the purpose outlined and is protected in accordance with our Privacy Policy.
7. Integration with Data Collection Practices: Our use of SMS/MMS is part of our broader data collection practices, which are detailed in this Privacy Policy. We assure you that all personal data, whether collected via our website or through SMS/MMS, is handled in compliance with applicable privacy laws and regulations.
8. Amendments and Modifications: We may amend, modify or cancel the SMS/MMS service or any of its features at any time, with or without notice. To the extent permitted by applicable law, we may also modify these Mobile Messaging Terms at any time. Any such modification will take effect when it is posted to our website. You agree to review these Mobile Messaging Terms periodically to ensure that you are aware of any modifications. Your continued participation in the Program will constitute your acceptance of those modifications.

Disclosure of Personal Information

We may disclose your Personal Information in the following circumstances, which include, but are not limited to:

• Consent-Based Sharing: When you have explicitly consented to the sharing of your information with third parties. This includes sharing information with partners or affiliates for services you have shown interest in.
• Corporate Transactions: In the event that the Company is involved in a merger, acquisition, asset sale, or other business transaction, your Personal Data may be transferred as part of this process. We will provide advance notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
• Legal Compliance and Public Authorities: If legally mandated, we may disclose your Personal Data in response to valid requests by public authorities, such as courts or government agencies. This includes complying with law enforcement or national security requirements.
• Protection of Rights and Property: We may disclose your Personal Data to protect and defend the rights or property of the Company. This includes enforcing agreements and policies.
• Safety and Wrongdoing Prevention: In cases where it’s necessary to protect the personal safety of users of the Service, the public, or to prevent or investigate potential wrongdoing in connection with the Service.
• Legal Liability Protection: To safeguard against legal liability, we may disclose Personal Data as we deem necessary.
• Service Providers and Partners: To third-party service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. This includes analytics providers, payment processors, or customer service providers.
• Aggregated or De-identified Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you.

Please note, we take the responsibility of protecting your Personal Data seriously and will only disclose information as outlined above. We are committed to ensuring that such disclosures are handled in accordance with applicable laws and our privacy standards.

Retention of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

When your Personal Information is no longer needed for the purpose for which it was obtained, the Company will take reasonable steps to destroy or permanently de-identify your Personal Information.

Maintaining the Quality of your Personal Information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Amendments and Modifications

The Company can update this Policy for the website and its services anytime. When we post the new version on the site, the changes become effective immediately.

Remember to visit this page regularly for updates. By using the website and its services after the changes, you’re agreeing to these updates.

Policy Acceptance

By using this website and its services, you’re acknowledging that you’ve read and agree to this Policy and all its rules. Your continued use of the site means you’re legally agreeing to follow this Policy. If you don’t agree with these rules, then you won’t be allowed to use this website and its services.

Access to your Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

The Company will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information, we may require identification from you before releasing the requested information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Personalized Advertising and Direct Marketing

Respecting all applicable laws and regulations, VIKING Manufacturing Inc. seeks explicit consent from users to utilize data gathered through our platforms for direct marketing purposes. This utilization of data may encompass various forms of electronic communication, such as:

1. Dispatching newsletters and invitations to events organized by VIKING Manufactuing Inc., along with other messages that might be of interest to our users.
2. Serving personalized advertisements on social media platforms and third-party websites, tailored to user preferences and interactions.

Users maintain full control over their receipt of these marketing communications. Consent can be withdrawn at any time by:

1. Utilizing the ‘unsubscribe’ option included in every electronic communication sent by VIKING Manufacturing Inc.
2. Directly contacting us through the information provided in the “Contact Us” section of our Privacy Policy.

Opting Out of Targeted Advertising

1. Social Media Platforms: Users may opt out of receiving targeted ads and materials on platforms such as Facebook, Twitter (X), Instagram, or LinkedIn by adjusting the relevant settings within their account on each platform.
2. Third-Party Websites: To opt out of receiving ads on third-party websites, users are advised to follow the instructions detailed in the ‘Cookies’ section of our Privacy Policy.

We are committed to ensuring that our marketing efforts are conducted in a transparent and user-centric manner, offering our users the choice and control they deserve.”

International Data Transfers

1. Acknowledgment of International Data Transfers: We operate on a global scale, which means your personal data may be transferred to and processed in countries outside of your country of residence. These countries may have data protection laws that differ from those in your country.
2. Compliance with Data Protection Laws: In cases of international data transfers, we comply with applicable laws and ensure a similar degree of data protection is afforded by implementing appropriate safeguards. This includes transferring personal data to countries that have been deemed to provide an adequate level of protection or using specific contracts approved by relevant authorities.
3. User Rights in Context of International Transfers: You retain all your rights under data protection laws regardless of where your data is processed. We will provide necessary mechanisms for you to exercise your rights under these laws.

Data Breach Notification

1. Commitment to Data Security: We are committed to ensuring the security of your personal data. Despite our efforts, if a data breach occurs, we have implemented robust procedures to deal with suspected personal data breaches.
2. Notification Procedures: In the event of a data breach, we will notify you and any applicable regulator when we are legally required to do so. The notification will be made without undue delay after becoming aware of the data breach.
3. Details in Notification: The breach notification will contain relevant information about the breach, including the nature of the personal data involved, the likely consequences of the breach, and the measures taken or proposed to address the breach.
4. User Guidance: In case of a data breach, we will also provide guidance to you on how to protect yourself from potential adverse effects and the steps we are taking to ensure the breach does not happen again.

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy, please contact us via customer support or using the contact form in our website https://www.vikingmfg.net/contact/.